The famous Danish toy-maker Lego has decided to modify its toy manufacturing scheme to produce environmentally sound toys. A massive investment worth $400m has already been made by the company to put the plans into action. The company aims to package its products in eco-friendly and biodegradable materials rather than using harmful polythene bags. Different sustainable materials have been utilized to produce the prototypes which are then tested by the consumers. In addition to this, Lego has even downsized the packaging boxes approximately up to 14%.
To achieve their target the Danish toy manufacturers claim to spend $150 million to employ around a hundred workers. It is being done to increase the workforce in the departments of research, production, and development. The staffers will team up to produce ideas that will be rational enough to replace the current manufacturing methods. Lego targets to make the big swing by the years 2025 to 2030.
The first initiative of the “go green” movement was initially taken in 2018 when Lego introduced plant-shaped toys. They were not only molded in form of plants but were also manufactured completely from plant materials. From this onwards, the company declared to manufacture only biodegradable and sustainable Lego blocks.
Although it has limited its services to selective regions, the staffers use a wide range of materials to produce them. An insider from the famous toy-making industry says that the chief material used in the production of Lego blocks is ABS. Acrylonitrile-butadiene-styrene shortened as ABS is a copolymer of acrylonitrile and styrene produced in the presence of polybutadiene rubber.
On account of this Kjeld Kirk Kristiansen owner of the firm has put forward the company’s idea of sustainability. He further adds that the firm’s research specialists are striving hard to find safer alternatives to plastic. Also, he intends of packaging toys in eco-friendly materials. This way Lego groups would establish a positive impact on the ecosystem globally.
In the year 2014, the firm used approximately about 77,000 metric tons of feed materials to manufacture around 60 billion Lego toys. However, they never clarified that the materials used were whether environmentally sound or not. Also, there were speculations that the firm has switched onto some other polymer instead of ABS. One would think as to why the company suddenly wants to take such huge steps that can also be risky.
Styrolution- styrenic polymer manufacturers are also one of the main ABS suppliers of the Lego Groups. The supplier company has refused to comment on Legos future Ventures. It said that the ABS used to make blocks is quite extraordinary and is made as per standard requirements. Therefore any polymer cannot be used for this purpose as the blocks must fit with each other firmly and detach when pulled.
It is a remarkable initiative taken by one of the world’s well-established and renowned firms. It will certainly play a vital role in restoring the deteriorating biosphere. So a lot of chemists, research analysts, engineers, and marketing executives are being hired to make things functional.