As a business, it is important that you are up to date with where your audience is at. With the wide use of social media, it has become essential for every business to have a social media presence. Along with this, there is also a need to ensure that you are sharing your content regularly at the right platforms. But how do you know which ones will result in higher returns for your business? Well, look no further. Here is a list of all of the social network platforms that you should be sharing your content on.
You might have guessed it already, Facebook takes the win for sharing business content on regularly. There are millions of businesses present on Facebook that showcase their content regularly for their audience. The platform offers you a range of services through which you can easily make sure that you reach your audience in the best possible way. With a stunning revenue of more than $86 billion, you will find that Facebook is always going to be the first option where you should frequently share content.
Next up, we have YouTube. You might be surprised to see this on the second rank, but there is no denying the extent to which this platform is used. You will find a wide majority of people making use of this platform because of the content available here. It holds the second rank for active monthly users, which is why it is also the second on the list here. You will find all kinds of users here as there is no specific age group that this is more popular here- everyone uses it!
The third social network platform that has exceeded in its use is WhatsApp. Now, you will find that there are plenty of business profiles available on this platform because of the ease of communication it offers. You get to directly interact with your customers and offer them a more personalized experience and enhances the chances of developing more loyal customers for your business.
Another contender on the list is Instagram. This is perhaps another social network platform that you should make use of for your business. The use of Instagram is highly prevalent in the younger generation, and you will find that the Return on Investment (ROI) for this platform is considerably high. It is the perfect platform for you to make use of, especially if your focus is 18 to 24 year old individuals.
Last on the list is TikTok. This social network platform is quickly gaining traction in the younger generation. It is now being widely used by businesses in hopes to connect with customers better and go with the flow with what is popular currently. You will find the platform used by Gen-Z the most.
All in all, there are plenty of social network platforms available for you to make use of. While some offer you a widescale exposure, such as Facebook and YouTube, others will offer you a more specific exposure in terms of the audience.